Emma Sato—CALA

About

CALA

CALA takes fashion production from ideation all the way to fulfillment on its all-in-one, collaborative platform. Our goal was to infuse CALA's complex features with simplicity, so that each step of the process felt intuitive to users.

Role

Product Design
Illustration

• Created new onboarding flow
• Redesigned first-time user experience
• Created new iOS checkout flow
• Redesigned UX for tasks & comments
• Designed measurement feature for iOS

© Emma Sato 2023.

Emma is off the grid.